What the Heck is CX

by | Jun 17, 2022 | Podcast Episodes | 0 comments

In today’s episode, Obed discusses how client experience has been defined for accountants and how it’s different from customer service. You’ll learn the five key foundations for building the perfect client experience at your firm and who should be responsible for CX success. 



In this episode:

  • 00:49 – How CX has been defined
  • 01:57 – Why CX is different from customer service and UX
  • 03:50 – The 5 foundations of CX 
  • 12:46 – Who is responsible for CX at the firm
  • 15:18 – Disadvantages of CX 


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